Representation

Representation

Today we learned about representation, the way in which people, events and ideas are presented to the audience. They are most commonly created by the producer.

"The Male Gaze" theory by Laura Molvey which is that women are put in the media for men's pleasure.

Stereotypes

Media Institutions use stereotypes because the audience will instantly understand them. Think of stereotypes as a "visual shortcut". They're repeated so often that we assume they are normal and true.

Archetypes

This is the 'ultimate' stereotype. For example the white stiletto wearing, big busted, brainless blonde bimbo.

Countertypes

A representation that challenges tradition stereotypical associations of groups, people and place.

I shall analyse the opening scene of Mad Max : Fury Road

At the beginning of the scene the character is in an area which is almost nothing like you can see in real life. Also the character is shown to have long, messy hair as if it has not been washed. This stereo typically is linked with homeless people which can also lead to the thought of people who are struggling to stay alive. As the seen progresses the men chasing him are all bald, pale white and have black painted around their lips. This is not really stereo typical for anything in the real world but can be used to show mad/wild men and this portrays their actions well in the opening scene of Mad Max.